With the launch of their promotional site, the new beer Zoogami asks it’s audience “What’s contemporary for you?”. Based on your answer, it pulls together a customized multimedia experience that supposedly represent how the beer might make you feel when you drink it. Forget tasty microbrews (actually please don’t)… this beer is like ADD MTV and grinding club music.
What Works
The site pulls in real images, audio, and video from YouTube, Google, and other sites across the social web. It’s fun and intriguing to see what sort of results come back for your word entry. I put in “contemporary flavor” and got back everything from Flavor Flav to tongue mapping charts, all set to a Latin inspired techno beat. The result was pretty entrancing, if not a little seizure inducing.

What Doesn’t Work Besides the looooong load times, Zoogami really missed the “social” aspect of “social media”. There is a list of recently entered phrases you can view when you get finished, but why not have people rank and comment on others creations. Why is there no way to share your results? An execution like this begs for a simple Facebook connect integration that posts your “contemporary creation” back into your news feed for further discussion.
Thanks to Jen Oskar for the link.
Marta Strickland