Three Minds On Digital Marketing @ Organic

image credit: Bonnaf

News sources reported earlier this week that the TV networks just might be developing a series based on Twitter.

It sounds like it would be unscripted, competitive and non-professional talent. The description is vague, but it leaves me wondering how it'd really work.

The Cast
Would just anyone be able to participate or would it be only pre-selected Twitters? I'm thinking about MTV's The Hills. Before the series, the actors were simply Hollywood wannabees. It was the success of the show that turned them into full on celebrities.

Frequency
In order for it to be interesting and meaningful, it'd have to be real-time. Otherwise it'd just seem fake. Would you be able to watch the show and them Twittering at the same time?

Content
What would a televised show give viewers that Twitter couldn't? I'm already on Twitter. Even if I decide to follow some seemingly interesting "cast" of "friends," why would I devote time in front of the tube to them?

Medium
Is TV the right medium for this? It seems more fitting for the interactive sphere. More pointedly, Twitter is engaging. Unless you're on Twitter interacting in dialogue, why would you want to read static posts?

So, I'm a cynic. What do you think of the idea? What would make you watch the show?

Sarah Jo Sautter