Photos by Andrew Liszewski at OhGizmo!
Mobile operator Orange seems to have put together three of my favorite things – music, festivals and green energy – two years in a row. At last year’s Glastonbury Festival in the UK, Orange introduced a recharge Pod tent to keep mobiles juiced with 500-watt solar panels and a wind turbine. They also gave a few lucky dancers kinetic chargers called Dance Charge, which convert the dancers’ physical activity into electrical current with the help of a system of weights and magnets.
This year, Orange UK is getting ready for Glasto with the Power Pump. It’s a foot pump that drives a turbine, which powers a tiny generator. They say the turbine will generate enough energy to power five minutes of call time in a just a couple minutes of pumping.
Karri Ojanen
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Excellent post, Karri. The history that Orange has of doing innovative work is a long one. Their digital balloon race was a great example of their fun thinking and I think that we can only expect more great ideas from them in the future.
Reports have shown that their commitment to music is resonating among their youth target market as well – so much so that I believe they are the #1 brand associated with music events in the UK (From an awareness standpoint).
It’s nice to see innovative thinking from a telco…good find.