Three Minds On Digital Marketing @ Organic

photo credit: dramafreezone

Last month we told you about a local restaurant who asked patrons to Yelp about them. 

There has been quite backlash around restaurants "paying" to have positive reviews displayed more prevalent than the negative ones. In Chicago it has altered how the restaurant community views Yelp.

So when a local Detroit area restaurant asked customers to give them reviews, customers instinctively thought they were asking for POSITIVE reviews. Appears they really weren't asking for positive reviews after all. The owner came clean in an email mid March.

No ill-intentions or "shady yelping" as someone put it were the motivation here. Just good, honest guest feedback to help me as a business owner and, in today's current economy, I will take all of the feedback I can get to help grow my business and serve everyone walking in our doors.

Thanks again to all of you who took this the way it was meant. I did get some great feedback and suggestions. I should have elaborated a little more on my Email. It was not a cry for "Yelp." But, I did get ALL the "Yelp" I will ever need.

Sincerely,

Tim,
Zumba Mexican Grille

This is an example of a small business owner who gets customer service. He's embracing social media as a means to help him better his products, or in this case, his salsa bar.

Then, he took the action even further when he truly altered his product and service based on customer feedback. In an email he sent out at the end of March, he tells subscribers that he's listened and made three significant changes. Hence, he brought back an old favorite, made improvements on freshness and dropped prices.

Now that's the way to do business!

Sarah Jo Sautter