Three Minds On Digital Marketing @ Organic

TinyURL may have started the abbreviated URL trend, but others are capitalizing on it. Smart, the maker of those über-compact cars, encourages you to "use so-smart.be to park large url's in tiny spaces." Besides the obvious pun (get it? Smart cars are short.), this is a really interesting branding move by Smart. Local San Francisco agency EVB just started using their own evb.com short URL generator too when someone at their company realized that their agency's URL was shorter than tinyurl.com. 

As more people generate and resend links via Twitter, Facebook, etc., will we see more short URL generators from other brands? Perhaps, if the generator URLs themselves are easy to access and fit the whole URL distribution model.
 
Jay Bain