Three Minds On Digital Marketing @ Organic

This week one brand harnessed the power of Facebook connect. In order to grab the attention of risk-takers, the movie Crank High Voltage (the sequel to the first action-thriller-comedy) encouraged users to allow the movie to take over their Facebook page.  That's like allowing someone you don't know too well to borrow your car. They don't tell you where they might drive it, but they do promise to return it after they're finished. Oh, and they warn you that it might cause a bit of mayhem, but it'll be exciting because you could win some cash. Do you do it?

Pretty risky, but also kind of intriguing. And that's what Crank High Voltage hoped to accomplish in 14 days on Facebook. But what did the movie's fans think? A few Organic peeps weighed in.

Its really funny
-St.John Oneil-Dunne, Global Business Development

I think its great for attention. I don't know enough about the film to know how well it integrates the appeal.
-Chad Stoller, Executive Director, Emerging Platforms

So I risked my facebook "reputation" and did all those challenges. I must say. I'm very disappointed. I really like how they utilized the functionality of Facebook to create these challenges: updating my status with link to the site, and videos, upload images and tagging...etc. Unfortunately, the content of the challenges is not that impressive in my opinion. Maybe this is the tone of the movie, but this is not what I remember with their first movie, nor from the new trailer. I was hoping the challenges would be more about achieving some missions or more sneak peak about the movie, rather than telling all my friends who I "hook up" with, and what kind of STD I've got.... NOT GOOD... Or am I just lacking a sense of that kind of humor??
-Euphenia Cheng, Designer

So, it looks like they lost at least one fan. Did they go too far or not far enough?

Sarah Jo Sautter