Three Minds On Digital Marketing @ Organic

Hulu still has a greater breadth of content, but CBS/Showtime via tv.com have beaten them to the iphone with an app just released last week:

http://i.gizmodo.com/5161237/tvcom-iphone-app-streams-free-full+length-cbs-and-showtime-shows

After downloading the free app, I was very quickly watching a full episode of the original Star Trek, at a better quality than YouTube mobile video. The tv.com app only works on wifi (can't bring down the network) and the episode I saw was divided into clips - very disruptive compared to the full episodes intercut with ads (from one sponsor per episode) on Hulu for web. I checked to see if shows on tv.com are also available for purchase through the iTunes store, and on dvd (they are), so they must have figured out a way to work around legal/biz constraints and leverage the strength of each of those digital channels.

While the tv.com app fills an immediate need, I would expect to see Hulu - and a nice UI that complements their slick web UI -available in the future.

Jay Bain