Three Minds On Digital Marketing @ Organic

I'm running out of stories about how popular Twitter has become. Twitter was mentioned in last weekends episode of The Soup, and not even as a joke a la Old Man Stewart Shakes His Fist At Twitter. Yes, all this social media stuff if mainstream. Social media marketing budgets are on the rise. Even in a recession year, more than 50% of marketers are increasing spending on social media. And yet, that also means higher expectations on results... this isn't a playground anymore, playtime is over.

What's Been Happening This Week

iPhone 3.0: Sexy, and Just Because of "Cut and Paste"
The next generation of the iPhone operating system has arrived, and it is a beautiful thing. Besides adding some long forgotten features like MMS and "cut and paste", the implications of the new iPhone OS are game changing, creating a new mobile economy. Apps no longer have to be non-integrated one-hit wonders that fade in popularity. Push notifications, in-application purchases, and the announcement that Facebook Connect will be available for applications will change expectations for what applications can and should do.

Are You All Twittered Out Yet?
The ratio of Twitter news in my inbox vs non-Twitter news is alarmingly high. We are approaching a tipping point where it won't be even cool for social media hipsters to talk about or blog about soon. Twitter is growing up... 3 years old and ready to change the world. The platform has been growing at a staggering 1382% rate over the past few months. Twitter search is becoming an ever popular way for brands to find out what people really think. So much so that Salesforce.com has now integrated a module that lets brands answer and track consumer complaints on Twitter.

Marta Strickland