Three Minds On Digital Marketing @ Organic

This week's On The Media (NPR Show) has an interesting look at the net's "mid-life crisis" - discussing outmoded routers, anonymity, and viruses, among other things. I found it most fascinating that in all of the discussion of where the net's at currently, where it's been and where it's headed that there was no mention of the single-most used application used when dealing with the internet - the web browser.

Yes, of all the tools that need to be standardized on the web, browsers have had the most attempts at regulation via the W3C but, yet, still prove the most irksome. Likewise, they exemplify the problems that OTM focuses on - they're outmoded (IE6 still proves to be a major player though it's not two versions behind) and they open up users to Trojans and other malware via their poor coding (again, IE6). I wonder if OTM requires some kind of metaphor to make this point clear. For me, I describe the difference in web browsers as if looking out four windows and seeing four completely different versions of the same view. (though others have more colorful methods of describing this troublesome topic)

Listen to OTM's story here:http://onthemedia.org/transcripts/2009/03/13/06.

Mike White