Three Minds On Digital Marketing @ Organic

In November we posted a threeminds write-up on SPRINT NOW and the wall of widgets spelling out the playground that are current 3G mobile networks. I recently came across this adaptation of the idea promoting NASCAR Sprint Cup Mobile (http://sports.sprint.com/speed/). They are offering in-car audio, live updates of the races, and other dynamic content. The fun widgets are a data geek and designer's playground all wrapped around the symbolism of "America's Race." Click on the "THIS IS NOW" link to bask in all of the bite-sized, widgity goodness. I second the motion from Dave Feldt's original, November post... more Kudos to Goodby Silverstein.

Scott Lange