Three Minds On Digital Marketing @ Organic

Got that new "C-O-M-C-A-S-T" song stuck in your head?  The catchy indie-folk tune is the only audio in a new Comcast TV spot about all the cool stuff you can do via their Triple-Play service package.  In the TV spot, people sing the song as they move around diagonally on a beautifully rendered isometric grid.

Online, the recently launched "ComcastTown" site keeps the song as a looping background track while giving you a bank account and a library of furnishings to decorate your own apartment and share it with your friends via Facebook and email.

I quickly and easily decorated my "studio" with furniture, brick walls, a faux-panda rug, a couple of turntables and a "maneki neko" lucky cat statue. One thing I found annoying was its auto-notify feature telling my Facebook network as I added each item. Overall, though, I was very happy with my decorating results and the ease of use selecting items and moving them around the isometric sandbox.

IMHO this site is a great way for Comcast to show how it can play a central role as a digital media provider/connector in customers' homes, while reiterating its Triple Play offering. The charming illustrations of the town and room furnishings go a long way to put a soft touch on this branded experience. The seamless Facebook integration also helps to make this socially entertaining and ensures a wide reach.

Jay Bain