Barcodes and QR Codes could be a thing of the past. I’m betting Mobile Multi-Colour Composite codes (MMCC) will be the new “barcodes.”

The MMCC codes are 2D barcodes that can hold video, pictures, text, ringtones, games or any other multimedia that you might dream up. The embedded clip would play when scanned into a user’s phone.

The ability to see a sample of something fast would be a quick sell for me. Maybe a 10 second clip of a music video or a quick trailer for a movie. Or it could be something that has the potential to spread – like a Jeep® “Lost” tie-in a la scavenger hunt style.

With any new technology there is always the fad issue where it’s hot one moment and in the bargain, unwanted bin the next. However if there is value behind it, I believe marketers will support this cool technology. The real reason this might stick is that there is an actual use for this technology. Regular barcodes or QR codes are very ambiguous, often lost within our daily routines.

I haven’t seen any cool implementation of this…yet. And I’ve never actually found a QR code in the wild yet either.

What would make this innovation really take off? If you had a product to sell, how would you use an MMCC code?

Jason Law