Three Minds On Digital Marketing @ Organic

A big key to a successful online community lies in these two words: reward and recognition.

It seems simple, it seems logical, but you'd be amazed how many brands don't want to give in order to get. Online communities have not been the great cocktail parties they should be, instead we have a lot of people standing in the corner wondering who is going to dance first.

But here is a secret everyone starting an online community needs to know... giving doesn't have to cost you a thing. And the rewards you will get in return are well worth the effort. A rewarded community feels appreciated, they feel like they are part of something exclusive and special. And a happy community is a community that keeps coming back, that contributes, and that advocates.

But you say, "We haven't even launched our community yet, why should we worry about this?" Answer... It's never to early to:

1. Identify your internal superstars. There are people inside your organization right now who people want to talk to... find them.
2. Think about your content extras. It might be extra footage from a TV ad, it might be photos of a vehicle a few days before they are released to the press.
3. Find events to access. Events are great for many reasons... they provide an opportunity to document more content and to invite community members to attend.
4. ASK your audience what they consider "reward". Their ideas might surprise you.

And before already launched communities get off the hook, let me remind you that it is never too late to:
- Play matchmaker and bring new people into the conversation
- Give your current advocates recognition
- Simply say "thank you"

I'd love to hear your stories of "reward and recognition". How have you seen it at work?

Marta Strickland