People think NASA, they think "can do" right?
Well, judging by this video shot on a borrowed camera and edited at home by a NASA engineer, the agency that put humankind on the moon faces some of the same problems the rest of the world seems to. Too long, amateurish, cloying and at times downright trite - but bang on. So bang on that upper NASA management has used its very existence to deeply question how they foster some of the best ideas in space that never get developed - the ones that are generated by the person in the next cube.
Craig Ritchie also noted some interesting things about the YouTube video itself: "the comments are much more thought out and obviously experience-based than the stereotypical YouTube flaming; the rating 5 stars with 204 ratings; and 94K+ views in less than a month."
You can read more about the story and NASA's reaction at NPR.org. But a more intimate reaction is on the blog of Wayne Hale, previously Space Shuttle Program Director at NASA, now Deputy Associate Administrator for Strategic Partnerships. He ties it back to how in BOTH space shuttle catastrophes there had been grass roots, internal flags raised and solutions offered to the problems that led to the crashes. Longer, but a really really fascinating read.
Alex Churchill
Strategists & Planners
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