Nike combines their world-class storytelling with modern in-the-moment citizen journalism with this new Nike 5 Tournament Ad. While filming the ad with Wayne Rooney and Rio Ferdinand in Manchester for the Nike Five 5-a-side Tournament, an onlooker catches the best footage on his mobile phone of a SOT (soccer-obsessed-teen) taking Rooney's pants down. Nike drops it in the ad, with the original mobile phone footage for proof-of-realism on YouTube.
Craig Ritchie
in
media morphing, storytelling
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