Three Minds On Digital Marketing @ Organic

There is a growing body of evidence that certain health conditions, including asthma, arthritis, diabetes, heart disease and migraines, can be aggravated by various weather conditions and changes. A new website, MediClim -- the Weather Health Warning System (http://www.mediclim.com/), is helping at-risk people to be more proactive with email and mobile alerts with (and here's the cool part) relevant upcoming forecasts.

Past the health benefit bit (which is still noteworthy), the relevancy bit might be part a new trend. Weather forecast feeds and alerts are nothing new, but this one is pre-filtered, on-demand, and only what users need to know, which is in stark contrast with the overflow of mostly-useless information we can get from just about any other internet source. I mean, probably everything in every news/rss/blog/twitter feed is useful or relevant to *someone*, but which single user ever needs *all* of it? In the case of MediClim's users, it's important to know about upcoming thunderstorms for arthritis sufferers or air quality advisories for asthmatics, but the asthmatics might not care to know about thunderstorms and the arthritics may not care to know about air quality advisories. Or maybe they do, but if they don't then leave them alone.

MediClim is a free service, and so far about 1,000 people in Canada, the U.S., Britain and Ireland have signed up since MediClim launched in December.

David Freedman