Editor's Note: People, including myself, have done crazy things for the promise of airline miles. So I was intrigued to hear that Yahoo! Canada would be pairing up with Air Miles®. Would the allure of miles be enough to get you to switch your loyalty from Google?
Today in my morning commute, I noticed the free commuter paper "Metro" featured a full back page ad announcing the launch of an Air Miles® Yahoo! toolbar.
Essentially if you download & use the toolbar, you accumulate Air Miles®. Every 50 queries nets you 5 AirMiles up to a maximum of 30 AirMiles/month.
Considering that Google is my default homepage & I'm guessing a good many other people's as well - it's an interesting way to encourage people to use Yahoo's search.
Patrick Dunphy
in
marketing strategy
|
Permalink
| Comments (0)
| TrackBacks (0)
|
Strategists & Planners
Comments (0)