To launch the new ESPN site, there was a nice Ford ad takeover yesterday. Much like the Apple page takeovers, this ad caught me off guard with its interaction with the video. I thought I was getting some breaking news alert when I came to the page and only when I saw mud flying on to the commentator did I notice the truck below. Although similar ads have been produced that interact with their host pages, this one goes a step further by using a Sports Center stage and cast member who interact as well. All in all, a great collaboration between a publisher and an advertiser.
Steve Conroy
Strategists & Planners
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