On ThreeMinds we often post about interesting home page takeovers and online advertising. Just this week, in fact, there was mention of the Ford takeover on ESPN. However, we often forget to mention the original platform: the actual "billboard". Modern billboards continue to stretch the envelope in innovative ways, using physical space and perspective to intrigue and inspire:
Clever and Creative Billboard Advertising
It's important to keep a watchful eye on this medium for two reasons...
1. With online advertising slumping, people are less and less interested in the expected. Online billboards that play with the digital space, much like real billboards play with physical space, are going to break through the noise.
2. With the increase in smartphone sales and mobile web usage, our physical space is becoming our digital space. Real life billboards have the potential to become a gateway into digital with things like QR codes and touch screen interfaces.
Thanks to Tony Jankiewicz for the link!
Marta Strickland
Strategists & Planners
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