In the great-big world of the Internets, there are so many elements that are almost constantly overlooked. Take the loading indicator. It's something that we've basically grown accustomed to ignoring. And in most instances the reason for that is fairly simple: they are boring.
Every now and again, however, I stumble across a loading
screen that briefly stops me in my tracks. Ten or so per year might even cause
me to reload the page, just so I can see the loader again. Fortunately, I've
recently discovered that there are equally passionate people bigger nerds than I over at
Big Spaceship, who have actually created a site solely devoted to the art of
the loading screen. Other agencies submit their best loaders for consideration,
with the result a somewhat mesmerizing montage: the infinite loader.
Anyway, click and enjoy the site that's all about the waiting.
Daniel Turman
Strategists & Planners
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