10 friends=1 whopper. Pretty simple proposition for those with a gazillion Facebook friends, huh?
Well, after having all 242 of my peeps (including the social hangers on) juxtaposed with a Whopper, it dawned on me how clever the game challenge is – it’s much easier than I expected to add a ‘friend’ than it is to remove one. Housekeeping never was easy! Nevertheless, the proposition that some of your digital homies are worth 1/10th of a fast food product is hilarious.
If you have reservations about removing friends, don’t worry too much – after ‘flaming a friend out’ (see pic) the app is designed to send a email to that person who probably won’t take it as bad knowing you were just doing it for fun (and could add them back later?).
Great example of how a brand app can both leverage your social network and be a fun disruptor of it too 
http://www.whoppersacrifice.com/
Jay Bain
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Connections
What I thought was hilarious about this Facebook app is that it forces you to notify your “ex-friend” that they’ve been dropped. Normally, whenever you remove a friend it’s always a quiet affair and they usually won’t even know. But thank you CP+B for making de-friending as awkward as it should be haha.
Part of what is brilliant about this campaign is that it didn’t just come out of no-where. Many conversations were already happening online about trimming social networks, limiting them to real friends, etc. (Just one example of the defriending discussions: http://mashable.com/2008/11/25/social-network-defriending/). Without that grumbling already going on and stirring naturally, this would have fallen flat. Timing and insight is everything.
CP+B had the insight to catch that stiring and ride a rising wave. Adding a little push to help it crest with their app creats buzz for their brand in the process. It’s a rare opportunity, but the kind of thing that contributes to the always elusive true “viral” success.