After watching this attempt at edgy viral marketing, I felt like I needed a shower. I can’t imagine what Pizza Hut was thinking when they approved this campaign.
Step 1: Produce a low budget “edgy” video that disrespects small business owners during a recession.
Step 2: Tarnish the family-friendly brand image we’ve worked years to create
Step 3: Profit!
(Well, since the video player serves up competitors’ advertisements during playback, at least someone will profit.)
One of our roles as good marketers is to make sure we ask all of the appropriate questions up front. The question we must ask ourselves is not “How can we make this viral?” The question is “how can we make something exceptional go viral?”
Stephen Murray
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This whole thing was convoluted. Actors trying to make something look spontaneous and home video(ish). Viral is almost an all or nothing proposition. Completely genuine or completely staged… no in between. Especially… please,, don’t come across as arrogant and self righteous… sheesh.
May be they believe in the old adage that ‘bad publicity is better than no publicity’!