Real proof that traditional paper billboards are not as immortal as the vampires promoted in this Brazilian subway ad campaign. The following video shows great examples of how a movie release campaign came to life. You can see it in action in the link below:
http://www.vimeo.com/2508720
For the movie release of Twilight in Brazil, Ginga Interactive created a series of marketing stunts both on and offline. Apart from creating and uniting various fan communities of the books and film, interactivity was brought to the underground metro system in São Paulo. Interactive Posters were installed in various terminals of the metro system, with animated videos and even extra content sent via bluetooth to cell phones.
Randi Barshack
Strategists & Planners
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