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December 15th, 2008

How To Revive A Series: Back To Business Time


Lip Dub Lyric Send Card – watch more funny videos
How do you bring back a fan base you maybe didn’t have before it was Business Time on the YouTube? How ’bout a lip-sync video contest and a web premier of season 2 a month before the broadcast premier?
Flight of the Conchords, the two-man New Zealand folk novelty group and the HBO series about them, owe much of their success to Youtube. The video-sharing site is littered with clips from their HBO special, music videos from the TV show, and fan versions of songs. Giving the love back to that fanbase, FOTC has launched “Lip Dub Fansterpiece”, a video lip-syncing contest, which already features entries from some famous comedians. And to top it off the Season 2 Premier will be released on FunnyOrDie a month before it broadcasts on HBO.
Richard Liechty

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