Three Minds On Digital Marketing @ Organic

I recently downloaded the GoodRec application for my iPhone (thanks Angela!). The concept isn't new: find your favorite things and rate them/read other reviews. Categories include: restaurants, bars & nightlife, wine, movies and books.

What makes GoodRec notable is that the experience is inherently intuitive. From your mobile, you can search/sort per location of interest within GoogleMaps. And for restaurants, the integration of OpenTable is a smart touch.

GoodRec takes Yelp and Citysearch a step further with the straightforward integration of social networking features. Each search result places your friend's recommendation on top. In my opinion, this adds a level of credibility not found on Yelp. I also find the "badges" for increasing levels of participation especially addictive - but that could be just me :)

Try it for yourself, and "out-rec" me:
http://www.goodrec.com/

Rachel Nathan