Three Minds On Digital Marketing @ Organic

For many, the act of archival is about remaining true to the original source, maintain authenticity and fidelity. Maybe at most, we remaster in attempt to boost the sounds or images that were already there. But with the incredible tools of modern video and web, there is the opportunity to allow us to do something more... to reimagine, to dream, and to build upon the original in a way that extends the experience to more senses and more audiences.

"In 1969, a 14-year-old Beatle fanatic named Jerry Levitan, armed with a reel-to-reel tape deck, snuck into John Lennon's hotel room in Toronto and convinced John to do an interview about peace. 38 years later, Jerry has produced a film about it. Using the original interview recording as the soundtrack, director Josh Raskin has woven a visual narrative which tenderly romances Lennon's every word in a cascading flood of multipronged animation. Raskin marries the terrifyingly genius pen work of James Braithwaite with masterful digital illustration by Alex Kurina, resulting in a spell-binding vessel for Lennon's boundless wit, and timeless message."

Nick Sternberg