Three Minds On Digital Marketing @ Organic

image credit: ted.me

"Randy and I were having lunch in downtown Orlando today when someone appeared to have dropped their wallet. People shouted out to the person who dropped the wallet and Randy ran over and picked it up. When he tried to give it to the person who dropped it they said "Keep it. It's on the King". ted.me

What a cool and topically on-target viral campaign by the BK brand - especially if the target isn't necessarily the people who will find the wallets, but the people who will blog about the buzz. It's a campaign idea could resonate with an economically challenged consumer culture, but I just especially love details like the King's driver's license (reminds me of McLovin's Hawaii DL from 'Superbad', e.g. this spec for the King: "Sex: Yes").

Ironically, my posting about this is just feeding into the campaign goals, huh? At the same time I share info about the campaign and brand, my real chances of finding a wallet (with most likely just a buck inside) are about the same as seeing a golden ticket in a Wonka bar ;)

Because the "King" is now an established brand persona, the idea seems more 'real' to me than other recent campaigns by major brands that also employed the 'lost wallet drop'. My .02.

Jay Bain