Three Minds On Digital Marketing @ Organic

This week, Amazon.com announced their green initiative "Frustration-Free Packaging" on their home page. It reduces wasteful packaging and simultaneous simplifies unpacking process. But the interesting part of the initiative is that it highlight the user experience and not just the green aspect.

I think although people claim to care about the environment, they'd like to know what's in it for them as well. This may be also why when Obama talks about alternative energy, he emphasizes its job creation potential and not the typical liberal save-the-earth rhetoric. On the other hand, it's quite possible that their call center simply has answered too many angry calls regarding those hard clamshell packages over the year...

Which is hinted at by their Wrap Rage campaign site:
http://www.amazon.com/b/ref=amb_link_7803552_5?ie=UTF8&node=1234279011

Fang-Yu Lin