Three Minds On Digital Marketing @ Organic

Video games are becoming more and more Web 2.0 (and beyond) every day. With recent releases like Little Big Planet, it's pretty clear that we can expect more and more social networking functionality to be used by the video game industries.

For example, Microsoft is releasing its new Dashboard for the Xbox 360 in mid-November which will allow people do to all kinds of amazing things together. You will be able to create your own avatar (much like the "Mii" for Nintendo Wii), but you will be able to take this avatar into a virtual 'party room' where you will be able to verbally communicate with your friends via Xbox Live.

Instead of only communicating, Microsoft is going one step further. They have partnered with Netflix to incorporate their streaming movie service into Xbox Live. This will allow one person in the party to select and start streaming a movie, which all people in the party room can watch, while communicating with each other in real time. Basically, it's a virtual, multi-person movie theatre.

I've been playing video games since I could walk, I can't wait to see what they do next!

Daryl Brewer