Time to build a demo to attract users for your new start-up? Responsible for creating a Powerpoint to explain industry trends to your non-tech-savvy clients? Maybe the digital medium isn't always the best way to illustrate the digital medium!!
Look at what Google did with the release of Chrome. They used a traditional print medium, the comic book, to communicate complex technological ideas and reinforces their position as a breakthrough innovator. The concept is novel and fun, but the approach also demonstrates an understanding of the target audience, which happens to be a diverse multi-lingual group.
So the next time you are thinking about how best to describe your new start-up or campaign idea, why not break out of the powerpoint? Pick up a box of crayons, costume, sketchpad. In this overloaded age, don't underestimate the value of an interesting presentation.
Bonnie Chu
Strategists & Planners
Comments (9)
I couldn't agree more! I don't know how many more PowerPoint or Word documents full of nested bulleted lists I can take before I'm going to have a brain aneurysm and die.
Posted on October 29, 2008 13:20
Wait a second...this isn't a Jaffe/Verdino endorsement?
Posted on October 29, 2008 13:34
I wasn't even thinking about that Crayon :)
Posted on October 29, 2008 13:42
I'll bring the popsicle sticks and rubber cement. The trick is to stay on the cutting edge which sometimes means going backwards. Some inventions that couldn't work 100 years ago may just be revolutionary today.
Keep smiling.
Cool blog
Rich
Posted on October 29, 2008 14:09
Very true. This also reminds me of the fantastic 'in plain english' online demos that Common Craft do. Take something common and boring and making it fun and easy to understand.
Posted on October 29, 2008 22:38
hello
Posted on October 30, 2008 04:29
3 Marketing Maxims:
Simplicity Sells.
Everyone loves a good story.
People love to be entertained.
The Common Craft videos and comic book concept follow these maxims. They're a win!
Posted on October 30, 2008 04:34
For a deeper dive on comics as a communication form for UE, the acknowledged expert (and comic author of the Google Chrome documentation is Scott McCloud. One of his seminal works is Understanding Comics: http://www.amazon.com/Understanding-Comics-Invisible-Scott-Mccloud/dp/006097625X/ref=pd_bbs_sr_3?ie=UTF8&s=books&qid=1225401837&sr=8-3
Posted on October 30, 2008 13:56
hola soy una persona amable, amistosa, cariñosa, divertida y simpatica.
Posted on November 26, 2009 09:41