Time to build a demo to attract users for your new start-up? Responsible for creating a Powerpoint to explain industry trends to your non-tech-savvy clients? Maybe the digital medium isn’t always the best way to illustrate the digital medium!!
Look at what Google did with the release of Chrome. They used a traditional print medium, the comic book, to communicate complex technological ideas and reinforces their position as a breakthrough innovator. The concept is novel and fun, but the approach also demonstrates an understanding of the target audience, which happens to be a diverse multi-lingual group.
So the next time you are thinking about how best to describe your new start-up or campaign idea, why not break out of the powerpoint? Pick up a box of crayons, costume, sketchpad. In this overloaded age, don’t underestimate the value of an interesting presentation.
Bonnie Chu