Esquire made it to the newsstands with the first e-ink cover for their 75th anniversary issue. Certainly eye catching and PR worthy. Conceptually it's got a lot of potential - a dynamic piece of cover real estate. As owners of reasonably strong content, Esquire could have done something compelling. The issue features "75 of the most influential people of the 21st century" - maybe a series of quotes could be teased on the front, then continued inside, for instance. What they did instead was to create a blinky banner headline, barely better than the infamous blink tag. I'm tempted to go off on a curmudgeonly ramble, but I'll just say leave it and say they could have done better. But yeah, I bought the issue. Still, I look forward to someone doing something compelling with the technology.
David Lewis
in
emerging platforms
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