There are a number of defining characteristics of this year's presidential election. But few stand out so starkly as digital divide that separates the two candidacies. I could write about this subject for the next week and a half straight, but rather than subject any of us to that, I'll submit some of the digital nuggets come up in the weeks leading up to November.
Here's one. It's got all the things that seem to keep falling on Obama's side of the digital aisle. DIY credibility in spades? Yep. User-generated content and judging? Sure. And some truly original takes on the Obama design oeuvre as an added bonus. All of which are sure to pop up on t-shirts at the local Urban Outfitters by the end of the week.
The Rhode Island School of Design is apparently the sponsor. And while there's no word on whether or not alumnus and poster-art revivalist Shepard Fairey is directly involved, some of the results are nearly as impressive as his own. Equally impressive is the interface that allows for easy downloading PDFs in a variety of sizes. Okay, so it may not add up to a whole lot of lipstick when stacked up against the atomic energy generated by a certain hockey mom in Tina Fey's glasses, but it is another example of how the Obama campaign--through both calculated and grassroots means--has benefitted so heavily from the digital literacy of its constituency. Check out the design for Obama project here.
Daniel Turman
Strategists & Planners
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