Yesterday, I stumbled upon a fantastic advertisement for the new Wii game “Wario Land: Shake it!”:
http://www.youtube.com/experiencewii
My first thoughts were probably the same as most other people’s: “What the hell is happening?” What really makes it exceptional in my mind is how it takes something that we’re all very used to, and (quite literally) shakes it up. After my initial shock of seeing pieces starting to fall off, I just did a very quick bit of investigation…
So, except for the header, the whole piece is one big Flash movie made into one fantastic optical illusion. They just worked the movie up to look exactly like YouTube, then as the game footage (which is part of the same movie) plays, they use Flash effects to make it look like the page is coming to pieces – a very simple and very smart idea .
I didn’t know YouTube would allow somebody to take over an entire page like that. I can only imagine what it cost them! This could give us all kinds of opportunities – I want to see a Jeep Wrangler drive its way up the side and to the top of the video player now, as if it were climbing a mountain. My mind is buzzing with ideas.
Daryl Brewer