Three Minds On Digital Marketing @ Organic

Ubiquity for Firefox from Aza Raskin on Vimeo

Mozilla Labs announced today that it has released a new experimental solution called Ubiquity. Ubiquity is a method for non-developers to create mashups out of the pages and content they are already surfing.

This is dramatically different that what is already out there. Solutions like Yahoo Pipes! requires you to set up 'plumbing' before you can get output. Ubiquity let's developers make little snippets of code that users easily access data. Think of it like creating very human readable APIs.

The experiment has been provoking some thoughtful conversation around Organic:

"I've always felt somewhat ambivalent about RSS feeds of marketing/product news. Same goes for branded widgets, because you still have to 'go to' them. They require consciously calling them up or else allowing them to clutter your screen/dock until the moment you may need them.

"But the opportunity to provide branded utility via ubiquity commands, which have the potential to become an integral part of the browsing experience? My head's about to explode with the possibilities, like... select items from throughout the web and save them to a merchant-agnostic shopping list that constantly pings for comparable items and best available prices."
Sam Cannon

James Vreeland