Unscrew America is the brainchild of An Inconvenient Truth producer Lesley Chilcott and Austin's SG&M Idea City. The site's goal is to increase awareness of more energy-efficient ones in the form of CFLs and LEDs. But it is their Monty-Python-meets-social-responsibility approach that makes this an exceptional experience...
This is the type of interface that could have gone horribly wrong. Sure, it's fun, but that's not usually enough to keep me on any site for very long (especially one that's supposed to be informative). So, as I was getting sucked into the goofy nav, I asked myself "Why am I still clicking on things?".
I think it's because:
- It's a subject I care about
- I was learning something
- They labeled everything so I knew what I was getting into before I
clicked. They didn't rely solely on a graphic/icon and my desire to
discover Easter eggs
- They used humor that was just bizarre enough to make me
interested and not so bizarre to leave me thinking "huh?"
Make sure you click "I hate music" at the bottom right. Thanks to Scott Brennen for the find.
Sandy Marsh
Strategists & Planners
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