Three Minds On Digital Marketing @ Organic

I am a huge fan of Family Guy. Next month, the creator of Family Guy, Seth MacFarlane will launch an animated Cartoon comedy, called "Seth MacFarlane's Cavalcade of Cartoon Comedy", distributed exclusively by Google over the Web. YouTube, a Google-owned property, will also dedicate a channel specifically to the content.

While internet-exclusive content created by real TV and movie talent is nothing new, what is interesting is that MacFarlane also cut a deal with Burger King to create online ads which will play ahead of the clips.

Burger King couldn't be happier:

"The customized lead-ins fit our personality," said Tiana Lang, Burger King's director of media and interactive. She added, "His fan base fits perfectly with ours." NY Times

So what is more surprising is MacFarlane recognizing the inevitability of pre-roll advertising and deciding to get involved in improving the quality of that content. How much better is it as a creative to have the advertising match the tone and humor you've created in your passion project? And of course, I'm sure the money Burger King offered also helped.

Sonja Scharrer