Three Minds On Digital Marketing @ Organic

Recently, LivePlace.com (owned by Brad Greenspan one of MySpace co-founders) accidentally provided a brief preview of a 3D virtual world called City Space. It is rendered in OTOY - an technology capable of rendering cinematic quality 3D visuals in a web-browser. From this particular footage - it also appears to be employing a cloud-based rendering engine - rendering images server-side so that almost any computer or device can display the impressive real-time lighting effects without needing a powerful-but-pricey graphics card.

With the actual launch date of City Place still unknown, it may be a bit too early to proclaim it as the next-big-thing in the marriage of virtual worlds with social media. However, Second Life and Google's efforts with 'Lively' will have a great deal of catching up to do in their graphic's departments when LivePlace begins to bustle with real users.

Tomas Roldan