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August 15th, 2008

Crouching Tiger, Hidden… Nokia?

face_the_task_and_win_a_nokia_n96.jpg
For the launch of their new mini-site, Face The Task, Nokia borrows some influence and aesthetics from one of the most well-known kung-fu films to demonstrate the slickness, performance, and international appeal of their latest mobile phone, the N96. This extravagant mini-site is a good example a video-heavy execution done right. Notice the well-thought out cinematography and choreography and how there is barely any lag or loading time!
Beyond entertainment value, the site gives you a chance to win a Nokia N96, and more importantly, it highlights the current threat to the Red Panda in Napal. Nokia has partnered with the World Wildlife Fund (WWF) to help save the endangered Red Panda by giving users the opportunity to donate to the WWF and receive a Limited Edition Nokia N96. The Limited Edition comes in decorated ash tree boxes and raw silk bags with an extra storage card device weighing in at a whopping 24 GB, three times the regular size.
Lau Ardelean

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  • Trevor Smith says:

    That’s how it’s done!
    This microsite is breathtakingly cool and smart.
    More ad agencies must learn to embrace their storytelling strengths to market a product and incorporate it into web technologies and interfaces.
    They are missing out when they save the storytelling for broadcast concepts only. Interactive can take it to another level.
    This is a Class A example.

  • Trevor says:

    That’s how it’s done!
    This microsite is breathtakingly cool and smart.
    More ad agencies must learn to embrace their storytelling strengths to market a product and incorporate it into web technologies and interfaces.
    They are missing out when they save the storytelling for broadcast concepts only. Interactive can take it to another level.
    This is a Class A example of how to get it done right.

  • Dwayne Grech says:

    “Whoa!” – Neo, The Matrix
    I totally agree with the comments above. I have always envisioned the internet evolving into more of a user experience than just endless pages of data.
    This site blew me away.
    I’m still collecting pieces of my head. If you see any, let me know.

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