I cannot claim to have come up with the catchy phrase or this great simple, engaging, and to the point presentation on social media. But nevertheless, I have to do my part to support Marta's in Social Media, and thus I am putting my seal of approval on this great presentation from Marta Kagan.
Is it revolutionary? No. Is there anything we haven't heard before? Probably not. The important thing it's fun and that it's right. It's all the stuff that we have been blogging, preaching, reading, and tweeting for the past few years, only to the point with fun graphics and those great top-level gut-punching numbers.
Marta Strickland
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Strategists & Planners
Comments (3)
Yet another "Companies... you have to break into the places where people are enjoying themselves and having conversations with each other and flog your stuff" powerpoint.
**sigh**
=) Marc
Posted by Marc | July 9, 2008 12:16 AM
Posted on July 9, 2008 00:16
Perhaps nothing new, but it clearly gets the point across: conversations matter, and you need to be a part of them!
Posted by Ryan Moede | July 9, 2008 6:29 AM
Posted on July 9, 2008 06:29
Nicely done preso -- but for many brands more easily said than done. We have yet to show the market how to measure performance and ROI -- it's not as easy as "joining the conversation." For the simple reason that brands are not normal conversation partners (to consumers). Just witness the difficulty merchants have in "joining the conversation" with reviewers on Yelp...
Posted by adrian Chan | July 14, 2008 11:21 AM
Posted on July 14, 2008 11:21