It's Digg meets Yahoo! Answers. It's IdeaStorm meets Wii's Everybody Votes. Sure, Edopter is taking from a lot of things that already exist, but that is part of what makes it so easy to use.
Placing themselves in a new bucket called social trendcasting, Edopter claims to "combine your insight and worldwide buzz to tap into the next big thing. Create and follow trends, share and discuss them - then watch as they spread across the world." It's an innovative concept that combines user generated content, social voting, influencer data, and internet buzz measurement to track the popularity of trends over time.
There is a lot to like about Edopter. The interface is intuitive and there are many useful graphs to help you track your trends. I also like the idea of users gaining not just points, but a portfolio of predicted trends and an opportunity to acquire recognition and "exclusive stuff". However, just like many other start-up web applications, the site is attracting early adopters and thus skewing the accuracy of the trend measurement. In what other world could Semantic Web be on the top 10 most popular trends across all categories?
Marta Strickland
Strategists & Planners
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