Three Minds On Digital Marketing @ Organic

Sometimes you find absolute beauty in the simple and ordinary. If Rey Fenwick had told me he was going to do a series of paintings of friendship bracelets, I would have questioned the use of his time. What impressed me most about these was the flawless execution and consideration that was put into their creation. They are simple, but the attention to detail is what makes them addictive. The choice of color, positioning and execution make me want to buy them all. I think we can learn a lot from this approach. Whilst technology can be a great inspiration for experiences and campaigns, I think we get so wrapped up in it, that we forget about our craft as designers. The push to launch and to be first doesn't always allow us to do this, but I think it is going to be a differentiator going forward now that everyone "gets digital".

See more of Rey's paintings at
http://www.flickr.com/photos/rayfenwick/sets/72157604576020105/

Conor Brady