Weather: See Days 2-4Energy Levels: Hanging on
Mental State: Distracted
We attended the farfar workshop this afternoon entitled "The Story Is The Campaign Is The Story." They showed some of their impressive work (and some from others) and dissected the elements of success and failure. Speaking of the latter, as a live demonstration, Jon and Erik unveiled a makeshift website they'd created especially for the workshop called 10,000 Killers. The premise: A giant rock would drop on one of farfar's Cannes Lions if the site gets 10,000 visits. A web cam monitored the precariously placed Lion. Within an hour, the site surpassed 10,000 but no destruction. An hour or so later, they posted a YouTube vid of the rock dropping (the web cam still stuck on the pre-drop) but none of the aftermath, leading many of us to suspect post-production trickery, lawyers, or both. What's up? Not sure, but farfar's procress includes a step called "Apologize" -- so we're sure this isn't the first time things haven't gone as planned...
We also screened the Titanium and Integrated finalists today. After predicting 2 of 3 Cyber Lions Grand Prix winners off the record, we're going on the record with our predictions for tomorrow night. Here goes...
Conor's Pick for Titanium Grand Prix: Halo 3 "Believe" or NYC Dept. of Education "Million"
Conor's Pick for Integrated Grand Prix: HBO "Voyeur"
Sam's Pick for Titanium Grand Prix: Taxi "15 Below" or NYC Dept. of Education "Million"
Sam's Pick for Integrated Grand Prix: HBO "Voyeur"
Conor Brady + Sam Cannon
Strategists & Planners