Every once in a while, we'd get pulled into some hipster-looking websites hawking potent potables. First things first, there's always this ubiquitous age verification system. Meaning you must be of a legal drinking age before entering the site.Like most beer brewers, Heineken adheres to voluntary guidelines published by the Beer Institute. Heineken requires visitors to enter a date of birth before they can access any of its websites. Visitors who submit dates that fall within the last 21 years are not admitted.
If anything, who enjoys hitting those three pull-down bars (month/day/year)? Not me. It's too time-consuming. Like most visitors, I usually opt for this obvious shortcut: 01/01/80.
Thanks to Heineken's newest microsite. This one is a breeze. I will never fib my age again.
http://heinekendraughtkeg.com/
Kevin McCaul
Strategists & Planners
Comments (3)
That one is one of the best ones I've seen and I've seen a lot after working at a drinks company. They have to have them, the alternatives, such as the one used by Bud TV with driving licenses or the ones used by cigarette companies are so much worse but sometimes designers forget to so anything with them.
Posted by Rachel | June 13, 2008 1:42 AM
Posted on June 13, 2008 01:42
its an industry or category mime. Bud Select did it first. check it at http://joannapenabickley.typepad.com/on/2007/11/on-budselect.html
Posted by Joanna Pena-Bickley | June 15, 2008 5:42 PM
Posted on June 15, 2008 17:42
seems like a catagory mime. bud select seemed to be the first to play with this one.
Posted by Joanna Pena-Bickley | June 15, 2008 5:50 PM
Posted on June 15, 2008 17:50