06/22/2008

Final Report from Cannes Lions 2008

fireworks.jpg Weather: Oven-like
Energy Levels: Running on empty
Mental State: Sleep mode

Last night was the Film, Titanium and Integrated awards show and the Closing Gala. While HBO Voyeur continued to make waves, it was Halo 3 "Believe" that took both the Integrated Grand Prix and a Film Grand Prix. In an unprecedented and questionable move, the Film Jury also awarded a second Film Grand Prix to Cadbury's "Gorilla" viral video because, as Jury President Craig Davis explained, they couldn't decide between the two. Really?? One is a piece of art that redefined its category, the other is a guy in a gorilla suit playing drums with a punchline that warrants a single viewing. Oh well...

The Titanium Grand Prix, on the other hand, was a welcome surprise for us. To channel Bill Murray, the kids from nowhere...from just outside of Tokyo...tears in their eyes I guess...the two guys from Projector Tokyo took home their second Grand Prix of the week for Uniqlock. Hooray for widgets with dancing Japanese girls!

Now we're heading back where we hope to bring home some of the magic...and by "magic" we mean the food from Chez Vincent et Nicholas.

Conor Brady + Sam Cannon

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