Three Minds On Digital Marketing @ Organic

We know that technology can help market products/services and make our lives easier. But, one of the most important, and often overlooked, aspects of our business is how technology is being used to help people--to bring meaning and delight into the lives of folks who might not otherwise have an opportunity. I couldn't help but smile when I read about Andrew, a paraplegic young boy, who creates digital paintings with a Wii-enabled wheelchair. The short film below captures his process as he learns how to maneuver his chair to create images on a screen and becomes a true artist filled with the joy of personal expression.
 
http://blog.ted.com/2008/06/wii_remote_whee.php
 
Now, that's an exceptional experience--in the best sense.
 
Amanda Van Nuys