Three Minds On Digital Marketing @ Organic

Firstborn sent this as an example of the level of work they're doing these days, particularly in the area of blending HD and 3D. The production value and little interface details are naughty good.

There are a few things I really like:

- The seamless integration of product information/demonstration, along with the ability to actually purchase
- The nice balance of time-waster games and ancillary information (e.g. the eat calculator in Gus' section)
- The depth and consistency of the site is great- many site experiences seem to fall apart two levels deep - this one holds it together from top to bottom
- The "wishlist" is a nice feature - you can actually shop within the site experience

Things I don't dig so much:

- The writing and the talent are stiff and unnatural; could do without the pun-based character names
- The "yard creator" is pretty cool, but the games were much more engaging
- "Mike's videos" are just TV commercials, which is a bit of a letdown

http://www.welcomebackspring.com/

Adam J. Wilson