The world needs more loveable college scamps looking to make a quick buck on this Internet thing. Part Google AdWords, part Million Dollar Homepage, two Irish Masters students have created an ingenious value proposition: "redefine" a word by buying it from them (at $1 a letter) and then linking it to the website of your choice. This is also known as buying a search term.Hurry! Viagra and Britney Spears are still available.
http://www.thebigwordproject.com/
Misha Cornes
in
consumer trends, free advice
|
Permalink
| Comments (1)
| TrackBacks (0)
|
Strategists & Planners
Comments (1)
The real kicker is that the links are text-based direct HTML links (w/o no-follow tags) added. Theoretically these links will pass PageRank to the advertiser site - helping it to rank better in Google.
I'm sure that's providing an additional motive for people to participate. Pretty clever way to dress up a link buy.
Posted by Marshall Clark | May 15, 2008 3:40 PM
Posted on May 15, 2008 15:40