Olinda is a prototype digital radio that has built in social networking features: You can see what stations your friends are listening to! It is also modular in design, allowing the hardware to be customizable. Currently it is only a prototype from the creative design agency Shulze and Webb Ltd.
What is really interesting is that it is one of the first migrations of what is a software based - interactive experience into a hardware based experience. I wonder if this is could be the start of the shift where interactive paradigms start to find stronger offline manifestations.
Check it out at:
http://schulzeandwebb.com/2008/olinda/
Baron Conway
Strategists & Planners