Three Minds On Digital Marketing @ Organic

The run up to the launch of GTA IV has garnered its usual share of press. (Most of the mainstream press, as usual, covers the various conservative groups that see it as a sign of the apocalypse, an instigator of violence, a destroyer of young minds.)  But I digress.  In addition to creating a well-reviewed game, Rockstar has done a good job of creating buzz that goes beyond the usual 'what about the children?' variety. 

A week or so ago it was revealed that Ricky Gervais makes an in-game cameo, doing 3 minutes of original stand-up material in a Liberty City nightclub.  They went all out on that one, apparently, including getting Mr. Gervais to don a mo-cap suit to increase the realism of his in-game appearance.  
 
Fair enough, celebrities - been done.  Videogames ruining the nation's youth - been done. (Though GTA probably holds the prize for specific mentions there).
 
But on a different tack, Rockstar and IGN have teamed up with Google Maps to deliver a different view on the game.  It allows gamers to add markers to a Liberty City map and add commentary and ratings of attributes like "difficulty", "fun factor" , "time it took" and "fight club".   I'm wondering if this is a one-off or if they'll take it the next logical step and add "street view" capabilities.

David Lewis