This is one of the most inspiring videos I've seen in some time. It's Radiohead's latest video release. It takes on the issue of human trafficking. An aside: How many ways can Thom Yorke debunk the music model in one year?
First the pay-as-you-go release.
Then the remix-it-your-way release.
Now the cause-marketing release.
Anyway, I love this video because I felt two emotions simultaneously. Innocence and exploitation. Warmth and emptiness. Virtue and guilt.
Emotional conflict is a timeless way to get people to connect to your idea, your campaign, your cause. This is incredibly fresh.
Bryan Fuhr
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art, branded entertainment
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Strategists & Planners
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it's a painful video to watch, especially if you have kids. It's so easy to imagine them sliding from the left side to the right, if not for the luck of the cosmic draw.
You're right about the paradox principle being so rich and engaging; always a brilliant device.
Posted on May 4, 2008 08:34